Trend Analyst, Design & Innovation Company

WertCo's Client - a Design and Innovation Company - is seeking a Trend Analyst to work with a product studio to help establish the cultural context for design and strategy projects. The Trend Analyst should be adept at pulling from a variety of primary and secondary sources to glean the most salient points about what’s going on in the clients' industry and the greater culture. This person will provide the design team with an understanding of the context in which their design ideas live and collaborate with the team to articulate the opportunities and design strategy.

The Trend Analyst must be able to both independently plan and carry out the research portion of the project, and work with the design team during early stage project framing, ideation, strategy and concept development and detailed design phases. The Trend Analyst will work solo on projects alongside designers, and must thus be comfortable with and knowledgeable about how to contribute to the design process. In addition, this person will contribute to the ongoing business development efforts.

The Trend Analyst must be skilled in the translation of research findings into trend reports, design tools (e.g. personae, scenarios, mood boards, frameworks) and element of the design strategy (e.g. technology roadmaps). The Trend Analyst will work with the Director of Research & Strategy to plan and develop new projects for a Research and Strategy group. This position is ideally suited to someone with a background in research and interest in applying those skills to product design. Knowledge of the design process is important. Consulting experience is helpful, and the candidate must be comfortable working with and satisfying client needs.

REQUIREMENTS / SKILL SET
• Skills in collecting and analyzing secondary research data.
• Experience in primary research techniques is helpful, though not required.
• Ability to convey research data so that it’s actionable and helpful to the design process.
• Ability to work with designers to craft more informed and contextualized concepts.
• Strong team-building and client relationship skills a must.

EDUCATION/ EXPERIENCE
• 4+ years conducting trend research.
• College education in the social sciences, liberal arts or design.
• Experience and interest in design.
• Masters degree a plus.
• Consulting experience a plus.

Address: West Coast

Misc Details:

If you are interested in further exploring this position, please submit your resume to opportunities@wertco.com along with a cover letter and compensation considerations.

Web: http://www.wertco.com

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