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*** Editors Pick From The Web ***

JOB FUNCTION:
This position is responsible for overseeing the League’s Research department, and assisting in the identification and prioritization of new product/business opportunities across Consumer Products and Marketing.


SUMMARY DESCRIPTION:
•Manage department responsible for enterprise-wide broadcast, sponsor and consumer research and analysis.
•Direct all Nielsen ratings reporting and analyses.
•Translate Nielsen data into insights that can be used to optimize the broadcast schedule and drive ratings growth among priority fan segments.
•Oversee design and execution of all primary research studies, including vendor selection.
•Serve as key marketing strategist/consultant in matters related to branding, advertising, placement, promotions and fan development.
•Serve as internal expert in questionnaire design and research approaches.
•Develop umbrella, fact-based approach for deepening fan engagement within and across key segments of NFL fan base.
•Establish and lead process for quantifying business impact to corporate sponsors of their association with the NFL.
•Support and partner with Sales group to develop best-in-class pitches.
•Provide insights to assist Clubs with marketing and sales efforts.
•Seek out research methodologies and tools - (e.g., exposure valuation services, licensed merchandise syndicated sales data) – that enable colleagues throughout the NFL – (Sales; CP; Entertainment Marketing; CSR; Clubs) – to better track performance and identify business opportunities.

Address: 280 Park Ave, New York, NY

Misc Details:

Full details are listed at Digital Media Jobs

Web: http://www.nfl.com

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